GUSTAVO HILSDORF

Operator. Business systems builder.

Santa Cruz, California

Operating systemsthat make growingbusinesses easier to run.

Operations & Business Systems
GTM, Growth & Revenue

Turning business complexity into systems people can run. From the production floor to the P&L, with the commercial perspective to connect both.

Explore The Work
Independent Thinking. Hands-On Execution.
Selected Work / 2026
01Selected Work

Built Inside Real Businesses.

Different business challenges.
The same operating discipline.

Yes Life Foods / YesCacao · 2025–present

Connecting The Floor
To The Forecast.

A 25-module ERP connecting purchasing, inventory, production, costing, and reporting. Designed and built inside a working food manufacturer, with lot-level traceability and actual-versus-standard costs across 82 SKUs.

ERP ArchitectureManufacturingBusiness Intelligence
25Connected ERP Modules
<5 MinBatch Traceability
75%Less Labeling Time Per Batch
01 / OperationsConnected by design

One operating record.

A shared, event-sourced ledger connects 25 modules. Purchasing, inventory, and production become one traceable operating picture.

Select a component to explore25 modules / 82 SKUs
Simplified Architecture · Google Ecosystem, AppSheet & Apps Script

Tiny House Chocolate · 2015–2024

Building The Business
Around The Product.

A decade of founder-level ownership, from brand and customer acquisition to channel economics and manufacturing. A consumer business grown across DTC, wholesale, and retail, with full P&L responsibility.

GTM & GrowthFull P&L OwnershipOmnichannel Engine
15States Reached
30+Retail Accounts
30%Lower Production Cost
02 / GrowthA whole-business view
FullP&Lownership
DTCWholesaleRetail

One brand. Three routes to market.

Direct-to-consumer, wholesale, and retail. Commercial decisions connected to customer demand and the economics of delivery.

Select a component to exploreDemand ↔ delivery
Co-Founder & CMO · Brand, Commercial Operations & Unit Economics

Independent project · Applied AI

A Better Pipeline.
A Human Decision.

A working job-search system that turns email alerts and ATS feeds into a ranked set of opportunities. AI extracts the facts, code scores the fit, and a person decides what moves forward.

AI OrchestrationDecision SystemsWorkflow Automation
0–100Deterministic Fit Score
HumanApproval Before Applying
DraftApplication Kit On Demand
03 / Applied AIJudgment stays human

A human decision. Every time.

AI extracts. Code scores. A person reviews the opportunity and decides what moves forward. No automatic applications.

Select a step to exploreHuman in the loop
Working Personal System · No Automatic Applications
02Approach & Capabilities

Commercial Perspective. Operational Depth.

The strategy.
The system.
The day-to-day.

Good systems connect all three. The work starts with the business problem and stays close to the people responsible for the result.

01

Business Systems Architecture

ERP, operational data models, inventory, production, costing, and reporting built around how the business actually works.

02

GTM, Growth & Revenue Operations

Acquisition, conversion, retention, and channel strategy connected to the P&L and a clear operating cadence.

03

Applied AI & Automation

Workflows with defined inputs, consistent rules, and human checkpoints. Useful automation with a clear job to do.

04

Cross-Functional Execution

Turning plans into working processes, clear ownership, and the information teams need to make the next decision.

03Background

São Paulo → Santa Cruz

Gustavo Hilsdorf
Gustavo HilsdorfSanta Cruz, CA

A career across
the whole business.

Brand strategy in São Paulo. Quality systems in California manufacturing. A consumer business built from the ground up. Today, business systems and applied AI at the intersection of operations and growth.

That range brings a practical advantage: understanding what a decision means for the customer, the team, and the economics behind both.

Yes Life Foods / YesCacao

Senior Production Manager — Operations & Business Systems

Tiny House Chocolate

Co-Founder & CMO

Santa Cruz Nutritionals

Quality Analyst

Brand, Marketing & Digital Transformation

São Paulo · Work For Toyota, Chevrolet, Adidas, Gatorade, Coca-Cola & Heineken

Connect On LinkedIn
04Start A Conversation

What’s the next
business challenge?

For senior operating roles, business systems work, and conversations about the next stage of growth.

gustavo.hilsdorf@gmail.com